Cadence is a premium hydration brand founded in New York (2024) by Ross Mackay, embodying the pursuit of greatness through the translation of elite capacity into products and experiences.

Cadence started with a simple observation: most people are chronically underhydrated, and the products built to fix that were making it worse.

Sugar-loaded. Artificially sweetened. Electrolyte ratios designed for shelf appeal, not performance.

We built something different. Science-led formulas centred on sodium, the electrolyte that actually moves the needle, with nothing added that doesn't earn its place.

The answer was always salt.

The optimisation focus of all our formulas:

Hydration.